Think about that for a second…..People don’t “LIVE” in “STAGED” homes. It’s important for a homeowner to understand this so they are not offended when a real estate professional suggests that some changes need to be made to the home before it’s placed on the market. That doesn’t mean that the home owner doesn’t have good taste. Many times home stagers will use items already in the home. In that case all that needs to happen is items need to be rearranged. What works perfectly for a person living in the home does not always photograph well. Professional stagers understand scale and color and how it can affect the photos in the listing. In a consultation with a professional stager the homeowner is instructed what to do with their own furnishings for the best results.
Staging doesn’t mean simply “depersonalizing”. It is true that what makes a house “homey” for the home owner will not always connect with a prospective buyer, but removing all those items can also have a negative effect. Taking personal items out without replacing them can make the house feel “cold” and “sterile”. A professional home stager knows what items to use to place the warmth and heart back into the home. After the initial consultation, a professional home stager can either suggest items to add to the décor, or can actually provide shopping service to acquire the needed items.
Here are some DO’s and DON’T’s regarding home staging:
DON’T have photos taken before a consultation with a stager. Did you know that according to the National Association of Realtors over 95% of homebuyers are ONLINE looking at photos of the homes FIRST, before they decide to drive by and visit? A certified professional home stager can optimize the appearance of every room and not only recommend the best angle and arrangement of furnishings for the photo, but can actually take the photos for the listing.
DON’T assume home staging is expensive. According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3 percent of the home’s asking price, which generates a return of 8 to 10 percent. In a 2007 Home Gain Survey of over 2000 realtors, it was discovered that sellers who invested in staging services for their home, recovered over 343% of the cost in the sale of their home. According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks!
Don’t be in a position where you have to lower your price. Have the house staged first!
Don’t list an empty house. USA Today reported in a Coldwell Banker survey of over 2800 homes that the staged homes, on average, sold in half the time that the non-staged homes did. Only 10% of home buyers can visualize the potential of a home and without furnishings there is nothing to give perspective and dimension to a space.
DO work with a certified professional home stager. There are some stagers who do this as a hobby, but you can only be assured of the best results from a certified professional home stager.